Snapchat wants to grow its ad business by making it easier to buy geofilters (SNAP)

Dan Freebairn Snapchatis looking to geofilters as the next source of growth for its fledgling ad business. Starting Monday, Snapchat maker Snap Inc. is allowing its ad partners in the US, UK, Australia, and Canada to sell and manage sponsored geofilters, which allow Snapchat users to place special filters over their photos and videos in certain locations. Snap's more than a dozen outside ad partners, like Amobee and VaynerMedia, will now be able to sell sponsored geofilters alongside fullscreen ...